Did you know that price promotions could sometimes have a negative impact? As unfortunate as it is, there can, in fact, be a downside to price promotions. It�??s not that price promotions are bad, but they should be used in conjunction with other strategies in order to be effective.
If a business bases its entire strategy on price, consumers will become accustomed to low prices and never pay the full price. Over time, this could lead to price promotions costing more than the profit. Also, too many price promotions could send the wrong message to both consumers and the competition. It could suggest that your products have low quality, or that your business is failing.